Bridging the Gap: Journalism and Technology Through Public Lenses

A Dual Survey Unveils Surprising Disparities and Insights

In a groundbreaking survey conducted by the Center for News, Technology & Innovation in the fall of 2024, researchers uncovered intriguing disparities between how journalists and the public perceive the intersection of journalism and technology. With participants from 63 countries, the survey paints a varied picture of global perspectives on these critical issues.

Can the Public Identify Journalism?

According to the survey, there is a potential disconnect in understanding journalism’s role. Journalists in the Global North expressed skepticism, with only 40% believing the public could differentiate journalism from other news forms. However, in the Global South, confidence rises to 55%. Interestingly, the public’s perceptions diverge in Australia and the U.S., where over 65% are convinced they can distinguish journalism from broader news sources.

Expanding the Definition of Journalism

The survey also explored who is seen as capable of producing journalism. Many journalists still value formal education, but a significant 58% acknowledged that non-journalists could contribute meaningfully to journalism. This broader acceptance is echoed by the public, particularly in Australia and the U.S., where many recognize content creators as part of the journalistic landscape. According to Editor and Publisher, this acceptance signals a shift in how journalism’s role and boundaries are conceived.

Views on Technology and Artificial Intelligence

Digital technology is universally acknowledged as crucial by both journalists and the public; however, feelings towards AI are mixed. Journalists in the Global South are more optimistic about AI’s role. Conversely, Australians and Americans remain cautious regarding AI, both in journalism and their information consumption processes. This disparity hints at differing exposure levels and the varying impacts of AI technologies.

Navigating Global Perspectives

These findings underscore journalism’s complex place within the modern media landscape, showing clear regional variations and the need for transparency. Journalists have a unique opportunity to address these gaps and forge stronger connections with their audiences by demystifying their craft and the technologies they employ.

Overall, this survey by the Center for News, Technology & Innovation reveals a compelling tapestry of opinions, an opportunity for dialogue, and a call for ongoing education in the journalism field.