Brazil's Major Banks Go All-In on Technology for a Cutting Edge Future

Brazil’s banking giants are steering into a new era, fueled by robust investments in technology and innovation. This strategic pivot aims not just at boosting productivity and customer satisfaction, but also at trimming down operational costs, setting the stage for a truly digital financial landscape. According to BNamericas, this technologically driven renaissance has set the sector on a transformative journey, marked by sweeping changes and advancements.

A Surge in Tech Investment

In 2025 alone, technology investments in Brazil’s banking sector surged by an impressive 13%, reaching R$47.8 billion. These funds are primarily directed towards revolutionizing cybersecurity architectures and harnessing artificial intelligence (AI) to enhance customer interactions and service reliability.

Itaú Unibanco: The Digital Trailblazer

Leading the digital transformation, Itaú Unibanco is on the brink of fully migrating its infrastructure to the cloud with a strong partnership with Amazon Web Services (AWS). The bank’s introduction of “Itaú Investment Intelligence,” a conversational AI, highlights its commitment to customer-focused digital solutions. Such innovations are backed by significant financial commitments, including R$3.11 billion in tech expenses over a single quarter.

Bradesco’s Data-Driven Leap

Bradesco is redefining customer interactions through its BIA AI platform. The bank’s integration of the proprietary “Bridge” technology augments its service offerings with over 450 AI applications in development. This investment in tech coincides with a strategic shift to bring 80% of outsourced IT personnel in-house, ensuring a seamless integration and execution of technological advancements.

Santander: Infrastructure and Innovation

Santander’s ambitious technology overhaul features multi-cloud strategies and the employment of the Databricks platform to streamline data analytic capabilities. Their collaboration with OpenAI further propels Santander toward an AI-centric future, with plans to incorporate generative AI widely across its operations.

Banco do Brasil: Embracing the Digital Age

Investments have swelled at Banco do Brasil, crossing the R$2 billion mark. Emphasizing digital acceleration, the bank boasts over 1,600 analytical solutions and has integrated AI into its service delivery to handle around 90% of customer transactions digitally. BB’s strategy focuses on a broad array of partnerships to refine and expand its cloud capabilities.

In conclusion, as these banks diversify their technological portfolios and deepen their digital footprints, they are setting new benchmarks for what could be the future standard of banking not just in Brazil, but worldwide.