CITIC Bank's 'Financial Education Awareness Week': A Step Towards Empowering Consumers
CITIC Bank's initiative fosters financial literacy, aiming for a harmonious consumer environment. An uplifting synergy of education and finance.
In a pioneering move, CITIC Bank Credit Card Center has initiated the ‘Financial Education Awareness Week,’ a series of activities aimed at nurturing a harmonious consumer environment. This effort involves collaboration with the National Financial Regulatory Administration, People’s Bank of China, and China Securities Regulatory Commission, forming a concerted drive to protect financial rights and empower lives.
A Unified Drive for Consumer Protection
Launched in September 2025, the ‘Financial Education Promotion Week’ saw CITIC Bank’s Credit Card Center leading campaigns that enriched the financial literacy of over 65 million consumers. Through innovative and consumer-focused activities, CITIC Bank aims to infuse the financial landscape with fairness and warmth, according to 富途牛牛.
Engaging Key Demographics in Financial Literacy
Central to the strategy were key groups such as the elderly and the youth, where personalized educational programs were meticulously designed. An event of note was the ‘Beware of Financial Black and Gray Industries’ game, which captivated nearly 2,000 attendees through its interactive approach. Furthermore, the Credit Card Center’s significant contribution was acknowledged with the ‘Outstanding Cooperative Unit’ award for enhancing financial literacy among locals.
Cross-Border Initiatives for Financial Awareness
CITIC Bank’s outreach extended across borders, engaging 30 volunteers across Shenzhen’s hubs to provide targeted education for travelers. This included strategic alliances with eight financial entities, exemplifying a model of integration between Shenzhen and Hong Kong’s financial sectors.
Harnessing Innovative Channels to Disseminate Knowledge
Notably innovative was the cooperation with Shenzhen Radio and Television Group and Dingdang Fast Medicine. By merging ‘financial education’ and ‘express delivery,’ the campaign introduced a unique method of imparting financial knowledge citywide. Similarly, online tools like WeChat and broadcast channels were leveraged for maximum reach.
A Commitment to a Secure Financial Future
CITIC Bank’s efforts underscore a steadfast commitment to consumer education about financial risks, employing various media and interactions to foster a culture of informed financial consumption. The endeavor reflects a broader mission: to ensure a safe, honest, and supportive financial environment conducive to consumer trust and happiness.
Through these thoughtful strategies, awareness of financial protection is poised to grow, reinforcing CITIC Bank’s vision to safeguard the financial well-being of its community for years to come.
