Digital advertising generates $600 billion a year in revenue for companies, Laura Martin of NeedhamGroup

Digital advertising generates $600 billion a year in revenue for companies, Laura Martin of NeedhamGroup
Photo by Eleni Afiontzi / Unsplash

According to Martin, the margin of the digital advertising business is 70%. Recently it became known that Apple is seriously planning to develop this direction. If the investment of the largest company by capitalization pays off, its business will become even more sustainable.