Empowering Youth for Financial Success: Leadway's Inspiring NYSC Activation

In its dedicated mission to bolster financial literacy among the nation’s youth, Leadway, in partnership with the National Youth Service Corps (NYSC), staged an enlightening activation at the bustling Lagos NYSC Orientation Camp. The initiative, rolled out under the vibrant “Lead Forward” campaign, aimed to reshape perceptions, encouraging young Nigerians to embark on their financial journeys with awareness and foresight. According to Businessday NG, this joint effort embodies an enduring commitment to nurture a financially savvy generation ready for the challenges of tomorrow.

Inspiring Sessions and Interactive Learning

Olusola Ayodele of Leadway was at the forefront, guiding engaging brand sessions that unraveled the complexity of the company’s expansive portfolio. In emphasizing the importance of pensions and long-term financial planning, he declared, “For more than 50 years, Leadway has been more than an insurance company. We’ve grown into pensions, asset management, health, and trusteeship — all to secure the future of Nigerians.” This message of empowerment spoke volumes as it addressed a crowd of over 2,000 enthusiastic corps members.

Charity, Camels, and Games: A Fusion of Fun and Education

The event was more than a series of lectures; it was a vibrant festival of learning curated by Catch and Splash, an innovative experiential agency. Participants were treated to a range of dynamic activities; from interactive camel stunts to educational games like Jenga and Spin the Wheel, all ingeniously designed to infuse financial lessons into every fun moment. This creative mix of entertainment and education served as a practical demonstration of how financial planning can be both enlightening and enjoyable.

Breaking Stereotypes and Building Futures

The core message was clear: financial planning isn’t just a domain reserved for the elderly. By targeting youthful minds, the campaign aimed to debunk myths surrounding pensions, positioning them as an essential stepping stone for young professionals at the beginning of their careers. Oluwakemi Lasisi, Lead at Catch and Splash, affirmed, “By catching them young, we’re helping them make smarter choices for tomorrow.”

Paving the Path to Financial Stewardship

Through a series of strategic talks and interactive experiences, corps members gained crucial insights into the art of financial discipline. Promoters dispersed across the venue worked tirelessly to highlight the tangible benefits of early enrollment in pension schemes. By seamlessly blending education with innovative engagement, Leadway showcased its unwavering dedication to equipping Nigeria’s youth with the tools they need for financial success.

A Commitment to Transformative Financial Education

This activation is a shining testament to Leadway’s resolve to foster financial empowerment and literacy among young Nigerians. As these fresh graduates step into their professional lives, armed with newfound knowledge and inspiration, the campaign affirms its goal: preparing the next generation to navigate their economic landscapes with confidence and acumen.

Leadway’s collaborative initiative at the Lagos NYSC Orientation Camp has not only marked a significant step in youth financial education but also underscores the broader vision of creating a financially aware and capable future for Nigeria.