European Financial Health Gains Spotlight Amid Surprising Insights
Nine in ten Europeans prioritize financial health, with significant disparities in spending habits and financial education across the continent.

A Growing Priority Across Europe
In a revealing report by EFPA titled ‘Financial Health of EU Citizens,’ it emerges that 86% of Europeans consider their financial health a top priority. The study, encompassing responses from over 14,000 individuals across 12 countries, highlights the importance of financial literacy, with nearly eight in ten participants expressing a desire to enhance their financial education.
Diverse Financial Experiences Across Nations
The report paints a varied picture of Europe’s financial landscape. Countries like Poland, the UK, and Germany lead with higher financial health scores, whereas nations such as Italy and Hungary exhibit vulnerability. These differences underline the critical need for targeted financial education and planning across the continent.
Financial Education’s Vital Role
With 74% of respondents aiming to expand their financial knowledge, the study uncovers alarming gaps in fundamental financial management. Merely 11% accurately know their income, and only 9% meticulously track their expenses. These statistics point to a pressing need for educational initiatives to bolster financial literacy among Europeans.
Investment Trends and Preferences
Europeans tend to favor low-risk investments, reflected in the 51% who prefer keeping savings in cash or current accounts. This cautious approach can hinder long-term financial growth. Investment in funds, shares, and ETFs comprises 22%, while crypto-assets appeal to 10% of savers, showcasing diverse preferences across countries.
The Influence of Independent Advice
Interestingly, 58% of Europeans still depend on traditional banks and advisers for financial insights. However, independent advice is gaining traction, with digital platforms and fee-only advisers emerging as strong contenders. The Czech Republic shines in this area, leading in the use of independent advisers.
Expert Opinions and Future Directions
EFPA Chairman Emanuele Carluccio emphasizes that financial health extends beyond income, encompassing habits and access to quality advice. Eddie Grant from EFPA UK points out worrisome trends in the UK, where income overestimation and expense underestimation are prevalent. According to IFA Magazine, these insights stress the importance of comprehensive financial education tailored to the needs of different European regions.
As Europe grapples with economic uncertainties, fostering a robust financial culture that empowers citizens with the right tools and advice will be crucial for enhancing long-term well-being across the continent.