Grimace’s Uncle O’Grimacey Celebrates Shamrock Shake with a Charitable Twist!

A Family Reunion From Sham Rock, Ireland

In an unexpected twist of lore, McDonald’s introduces Uncle O’Grimacey, the exuberant and cheerful relative of the beloved Grimace, to be the new face of their seasonal Shamrock Shake campaign. Originating from the fictional Sham Rock, Ireland, Uncle O’Grimacey is described as vibrant and generous, perfectly suited to his new role.

Supporting Ronald McDonald House Charities

This year, each Shamrock Shake bought ensures not just a taste of minty delight but also extends a helping hand to families in need. Between February 10 and March 23, 25 cents from every Shamrock Shake sold goes to Ronald McDonald House Charities (RMHC), contributing to a fundraising goal of $5 million. These funds are earmarked to potentially cover up to 50,000 overnight stays for families under RMHC programs.

A Tradition of Generosity

Michael Gonda, McDonald’s Chief Impact Officer for North America, reflected on the initiative: “This Shamrock Shake Season, with a little extra cheer from the Grimace family, we’re reminded that the most precious gift is being close to those you love.” Such statements underline McDonald’s commitment to community support and family togetherness.

Collectibles for a Cause

Adding to the excitement, McDonald’s has released a new line of Uncle O’Grimacey-themed merchandise, including T-shirts, baseball caps, and crewnecks. Available for presale at goldenarchesunlimited.com, the brand promises an additional donation to RMHC from sales of these collectibles.

Join the Adventure

Fans eager to join in on the fun can follow Uncle O’Grimacey’s cross-country journey through McDonald’s Instagram accounts @McDonalds, @mcdonaldscorp, and @RMHC, where the cheerful character aims to spread Shamrock cheer far and wide.

By incorporating beloved characters and a flavorful beverage, McDonald’s has crafted a campaign that not only tantalizes taste buds but also warms the heart, underscoring the true spirit of giving. As stated in MediaPost.