How Intan Dewi Transformed Insurance Literacy and Became AAJI's Top Agent

A Journey From Client to Top Agent

In the bustling heart of Jakarta, recognition was given to an individual who embodies dedication and advocacy. Intan Dewi, an agent of Sun Life Indonesia, was honored as the Top Agent of The Year at the 2025 AAJI Top Agent Award, a testament to her profound impact on the community’s insurance literacy.

A Personal Evolution

Intan began her journey in the insurance sector as a client of Sun Life. Motivated by her personal experience and a calling to enhance community welfare, she transitioned to become an agent. Her story is one of transformation, illustrating how personal experiences can seed a passion for societal contributions.

Championing Insurance Literacy in Pekalongan

Working primarily in Pekalongan, Intan faced the challenge of low insurance awareness. Unlike urban hubs with well-lit streets and tall buildings, Pekalongan represented a unique landscape where understanding of financial protection was scarce. As stated in VOI.ID, this gap was vividly highlighted in the 2024 National Literacy and Financial Inclusion Survey, showcasing an apparent disparity between awareness (76.25%) and actual policy ownership (12.21%).

Education: The Heartbeat of Intan’s Service

For Intan, being an agent transcends the boundaries of selling policies. It means bridging the knowledge gap through education. Her interactions were infused with lessons about product benefits, inherent risks, and procedural aspects of claims. Her commitment is encapsulated in her philosophy, “Action Louder Than Words,” as she endeavors to demystify insurance for potential clients.

Facing Challenges with Resilience

The mission of an insurance agent in a small town is fraught with obstacles, from misconceptions to hesitations rooted in fear of the unknown. Intan encountered scenarios where potential clients were paralyzed by doubt, stemming from insufficient understanding. Through sincere service and heartfelt counsel, she debunked myths and untangled complexities, thereby fostering trust and encouraging policy adoption.

Securing Trust Through Integrity

Intan’s success hinges on more than just her educational zeal. Integrity stands as her cornerstone, and her approach to client interactions exemplifies transparency and sincerity. Whether facing calamities or advising on policy nuances, Intan’s objective is not merely transaction but long-lasting relationships built on trust and understanding.

A Message Reinforced by Sun Life Vision

Albertus Wiroyo, Sun Life Indonesia’s President Director, highlighted Intan’s achievements as a beacon aligning with the company’s vision - fostering financial literacy and stability across Indonesia. By empowering agents like Intan, Sun Life ensures its mission of extending equitable financial education and protection is lived daily.

In celebrating her contributions, Intan Dewi epitomizes the profound impact one committed individual can have on a community, altering perceptions and laying a foundation for a financially resilient future.