Influencers vs Institutions: Are Schools Losing the Financial Education Battle?
Gen Z is turning to influencers over schools for money advice, sparking calls for curriculum reform.

The financial landscape for Gen Z is changing rapidly, and it’s being influenced more by social media personalities than formal education. This growing trend has sparked a debate about the need for reform in financial education within schools.
The Digital Influence
Young people today, particularly Gen Z, are increasingly relying on social media influencers for financial guidance. According to Wigan Today, nearly 24% of Gen Zers turn to these trendy, often charismatic online personalities for money advice. This percentage starkly contrasts with the mere 13% who look to their schools for such essential skills.
The Generation Gap
This reliance on influencers highlights a significant gap in formal financial education. Survey results released during Young Enterprise’s My Money Week reveal that a substantial proportion of young adults, around 20%, report never learning money management at school. Young Enterprise CEO, Sarah Porretta, emphasizes that such trends are not due to carelessness but a lack of support and proper learning tools.
Schooling Challenges
The findings from the My Money Week herald a call for action. Politicians like Lisa Smart vividly recall the life-altering impact financial education can have during formative years. She advocates for an enriched curriculum where young learners receive age-appropriate, high-quality financial education irrespective of where they live.
Political Endorsements for Change
Leaders and educators are voicing their opinions, focusing on the broader impact a financially savvy generation can have. Labour MP David Burton-Sampson expresses concern over the economic disadvantages faced by those without basic financial skills. He stresses the need for comprehensive teacher training and a curriculum that prioritizes financial literacy at both primary and secondary levels.
Reimagining Financial Education
The call for reform is not merely about increasing financial security but ensuring a more educated, empowered generation that understands money. The potential benefits extend beyond personal well-being and aim to bolster the national economy.
As Young Enterprise marks My Money Week, the conversation isn’t just about current challenges—it’s about paving a clear path forward. The evident enthusiasm of Gen Z to understand and manage finances should act as a motivating catalyst for schools and policymakers to adapt and meet this need with robust educational resources.
In summary, while influencers offer immediate advice, formal education still holds the key to comprehensive and long-lasting financial literacy. It’s a balance between new and old, and finding the right mix could set a solid foundation for future financial health.