mySalam Sets Record With Epic Financial Knowledge Marathon on TikTok

In the lively town of Tawau, an extraordinary digital event unfolded, setting a new standard in the realm of financial literacy. The national takaful protection scheme, mySalam, managed by Great Eastern Takaful Berhad, achieved an impressive feat that resonated throughout Malaysia.

A Record-Breaking Achievement

On July 6, mySalam proudly announced that they had received recognition from the Malaysia Book of Records (MBOR) for organizing the longest non-stop financial literacy livestream on TikTok LIVE. This groundbreaking 24-hour event captivated audiences with its engaging and educational content, drawing a staggering 3.2 million likes and over 17,000 views.

The Innovative #24JamBijakWang Mission

Spearheaded by Syuhaib Ithnin, head of mySalam, the mission known as #24JamBijakWang ran concurrently with the Financial Literacy Carnival at Eastern Plaza. This avant-garde approach to financial education partnered with the Malaysian Takaful Association and TikTok Malaysia proved to be not just a campaign, but a movement.

A Dive into Financial Wisdom

The livestream covered a wide array of financial topics essential for everyday decision-making. From understanding scams and grasping the fundamentals of investments to exploring tax planning and mastering debt management alongside zakat, the event left no stone unturned. This enriching experience was further enhanced by stories shared by influencers like Abang Tukang Masak and Ahyat Ishak, whose wisdom on managing finances resonated deeply with viewers.

A Vision for the Future

Upon receiving the certificate of recognition, Syuhaib Ithnin expressed more than just pride; he emphasized the transformative power of digital tools in reshaping perceptions and making financial knowledge accessible to all. The initiative was a testament to how interactive content can empower individuals to make informed choices, building resilience against economic challenges and nurturing long-term financial health.

Laying Groundwork for Continued Growth

“This is merely the beginning,” asserted Syuhaib, envisioning a future full of innovative strategies to further amplify financial literacy education. As the global landscape continues to evolve, mySalam remains committed to exploring diverse approaches that will continue to engage and educate the masses.

The successful execution of this event has set a benchmark for future financial literacy endeavors. It’s not just about setting records; it’s about transforming lives and fostering a culture of financial empowerment. According to bernama, the influence of such initiatives stretches far beyond numbers, embedding a legacy of informed financial decision-making.

In the world of digital education, mySalam has made its mark—a beacon of innovation and inclusivity in financial learning.