Apps

Tinkoff Bank Pioneers Stories Feature in Mobile Banking

William

Mar 30, 2025 — 2 min read

In a groundbreaking move, Tinkoff Bank has become the first bank in the world to introduce a unique stories feature in its mobile app, redefining the way banks engage with their customers. According to FinTech Futures, this innovative feature promises to bring engaging content to nearly one million users daily.

A New Avenue for Audience Engagement

The Tinkoff Stories feature is strategically designed to differ from traditional social media stories. While it shares a similar visual appeal, the bank will be curating the content instead of the users. This approach serves as a dual-purpose tool for both marketing and education, helping Tinkoff Bank to connect with its vast clientele of over six million customers.

Insights from Tinkoff Bank Leadership

Maxim Yevdokimov, the Vice President of Mobile at Tinkoff Bank, shares insights on the significance of this new feature: “Stories is a great way for us to bring a range of content to our users. We aim to make them aware of new products, app functionalities they might not know about, and provide informative content, from currency rates to personal finance tips.”

Launch of Tinkoff Stories

The stories feature is the highlight of the latest version 4.1 of Tinkoff Bank’s app, now available for iOS users. This step indicates the bank’s commitment to embracing digital innovation and providing its customers with cutting-edge banking solutions.

The Rise of Tinkoff Bank

As Russia’s first and only direct bank, Tinkoff Bank, founded by the visionary entrepreneur Oleg Tinkov in 2006, has consistently led digital banking innovation. Beyond this stories feature, its online and remote service model, complemented by a robust representative network, showcases a forward-thinking approach that has established Tinkoff’s prominence in the banking sector.

Expanding Horizons with TCS Group

The bank’s parent company, TCS Group Holding, has been publicly listed on the London Stock Exchange since 2013. The group includes subsidiaries like Tinkoff Mobile, Tinkoff Insurance, and Tinkoff Software DC, further demonstrating their innovative edge in financial services.

In a time where digital transformation is key, Tinkoff Bank stands out as a leader, taking bold steps to engage and educate its audience through inventive ways. This stories feature is just one of many advancements shaping the future of banking interactions.

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