Transforming RIA Landscape: Russell Investments' Groundbreaking Custom Model Strategies
Explore Russell Investments' approach to custom model strategies, blending personalization, operational efficiency, and institutional-grade solutions.

The RIA landscape is evolving at breakneck speed, with rapid growth creating both opportunities and operational challenges. As advisors expand their client bases, traditional portfolio management becomes inadequate in meeting diverse client needs. Russell Investments, leveraging nearly nine decades of experience, presents a groundbreaking solution: custom model strategies that elegantly blend operational efficiency with personalization.
The DNA of Customization
Model strategies aren’t merely an addition to Russell Investments’ offerings but form the very essence of the firm’s identity. According to Troy Espeseth, Managing Director and Head of US Strategic Accounts, custom models at Russell are anything but cookie-cutter, allowing for a single framework to branch into numerous client-specific paths. “It’s customized for the advisor and the client while maintaining operational efficiencies,” Espeseth notes.
Addressing the Growth Challenge
As the RIA sector rapidly expands, this growth inherently introduces operational strains. Russell Investments’ custom model strategies are purposefully designed to alleviate these pressures, as Espeseth reveals, “We assist with portfolio construction, asset allocation, and due diligence, preserving the advisor’s unique strategies.”
The Partnership Paradigm
Russell Investments favors partnership over prescription, collaborating with advisors to bolster their strengths without imposing standardized structures. “We customize these model strategies for firm-specific client bases and preferences,” Espeseth explains, underscoring the integration of sophisticated capabilities with each advisor’s existing frameworks.
Operational Efficiency Meets Growth
Creating in-house investment infrastructure can be resource-intensive for many RIAs. Instead, Russell Investments acts as the ‘investment engine,’ providing the infrastructure and freeing advisors to focus on client relationships and growth. “By leveraging our resources, growth can occur without surrendering control,” Espeseth affirms.
Flexibility Across Client Lifecycles
Recognizing each firm’s unique strengths and evolving client needs, Russell Investments ensures its custom model strategies remain adaptable. Such flexibility is crucial as client circumstances change, allowing seamless portfolio shifts without disrupting strategic objectives.
Technology as the Investment Engine
Espeseth emphasizes technology as a pivotal driver behind Russell Investments’ offerings, streamlining the investment process. “From allocation to reporting, our tech partners complete the solution package,” ensuring advisors spend more time on clients rather than mechanics.
Customized Service Models
Russell Investments tailors service delivery to match each advisor’s operational preferences, aligning support with existing processes rather than imposing a one-size-fits-all protocol. “Partnership ensures the custom strategy fits exactly what you and your clients require,” Espeseth states.
In a financial world where personalization is paramount, Russell Investments positions itself as a strategic ally. Its custom model strategies not only empower advisors but also reinforce their independence and capability to grow, transforming operational efficiency into a true catalyst for success.
According to The Wealth Advisor, these innovative strategies are setting a new standard in the financial advisory industry, marrying customization with scale and eliminating operational chaos.