Unprecedented Growth: Finance Apps Lead APAC's Digital Revolution
Finance apps in APAC are witnessing a transformative growth with a 35% surge in sessions by 2025. Discover the drivers behind this digitization wave.
- by News Team
- · November 3, 2025
In an era marked by rapid technological advancements, finance apps in the Asia-Pacific (APAC) region are breaking new ground. A recent report by measurement and analytics firm Adjust reveals that digital transformations spearheaded by AI, embedded finance, and open banking systems are fueling this growth. With a staggering 35% increase in finance app sessions by 2025, the region demonstrates an unprecedented commitment to embracing digital finance solutions.
A Shift Towards Sustainable Growth
The Finance App Insights Report: 2025 Edition highlights a pivotal transformation within the sector. While the global finance app market experienced 11% growth in app installs year-over-year, it is noteworthy that APAC’s increase in active sessions stands firmly at 35%. This shift signifies a move from mere expansion to a focus on sustainable, value-driven growth, ensuring long-term user engagement in the digital finance sector.
Trust as a Cornerstone
Financial services have always been built on trust, and this foundation extends to the digital realm. Tiahn Wetzler, Marketing Director at Adjust, emphasizes: “Sustainable growth depends on precision, innovation, and understanding where real value comes from.” The importance of trust cannot be overstated in maintaining user loyalty within an increasingly competitive market.
Leading the Charge: Banking Apps
While the overall day-1 retention rates for finance apps displayed a global decline from 13.8% to 12.5% in the first half of 2025, banking apps have emerged as industry leaders with a 20.6% retention rate. Countries such as Japan, France, and the UK exhibit strong numbers, reflecting widespread trust and usability in these applications.
Innovative Engagement in Payment and Crypto Apps
Payment apps have played a substantial role, capturing 58% of all sessions from the beginning of 2024 through the first half of 2025. Meanwhile, crypto app installs surged by 90%, marking renewed confidence despite previous market corrections. As stated in Branding in Asia, stock-trading apps showed a notable rise in user engagement, with sessions reaching impressive heights by Q3 2025.
Cost Efficiency and User Acquisition
Interestingly, the cost per install (CPI) for finance apps across the APAC region became more cost-effective, dropping to an average of $0.51, with India and the Philippines showcasing even lower costs. This favorable economic environment is conducive to maximizing user outreach while keeping expenses in check.
The Future Landscape
With finance apps transitioning from rapid growth to sustainable engagement in APAC, marketers face the challenge of crafting targeted approaches tailored to the most valuable users. The path ahead promises rewarding opportunities as the sector continues to evolve in response to technological advancements.
Explore these trends and more through the comprehensive findings and regional breakdowns in the full report. To learn more, download the report today.
