Unveiling a Financial Milestone: mySalam's 24-Hour Financial Literacy Marathon

mySalam, the visionary national takaful protection scheme, orchestrated a revolutionary advancement in the realm of financial education. By securing an illustrious spot in the Malaysia Book of Records (MBOR), they set a monumental precedent with their unprecedented 24-hour TikTok LIVE marathon dedicated to financial literacy. This groundbreaking livestream not only drew an awe-inspiring 3.2 million likes but also engaged an enthusiastic audience with 17,000 views, demonstrating a heightened interest and participation in financial learning.

Pioneering Financial Education Through Livestream

Conducted under the apt #24JamBijakWang banner, mySalam’s livestream was synchronized with the Financial Literacy Carnival at the Eastern Plaza. This endeavor, managed in collaboration with the Financial Education Network and supported by notable entities like the Malaysian Takaful Association and TikTok Malaysia, made significant strides towards enhancing accessibility and engagement in financial literacy.

Syuhaib Ithnin, the Head of mySalam, accentuated the achievement as a pivotal moment in digital financial education. He stated, “This mission, fueled by digital innovation, is a testament to how we can make financial learning both interactive and accessible.”

A Glimpse Into the Interactive Sessions

The session was a compendium of essential financial matters, including insights into scams, takaful protection, investment strategies, tax planning, debt management, and the significance of zakat. To further enrich the session, popular influencers like Abang Tukang Masak and Ahyat Ishak shared their personal financial management sagas, making the discussion relatable and engaging.

Acknowledging the Unprecedented Achievement

The pinnacle of this venture was the recognition by MBOR, where Edwin Yeoh Tiong Chin presented the official certificate to Syuhaib. According to thesun.my, this acknowledgment not only celebrates a record-breaking feat but also encapsulates a movement dedicated to fostering economic resilience and informed financial decision-making.

The Path Forward

In tune with the dynamic momentum, mySalam is poised to further the financial literacy agenda nationwide. Syuhaib emphasized, “Our initiative transcends record-breaking. It signifies a transformative approach to financial education, empowering individuals to make savvy financial decisions.”

mySalam’s innovative strategy continues to resonate with a broader audience, setting a vivid example of how digital platforms can be harnessed to drive significant educational advancements. With eyes set on the future, the initiative stands as a beacon for national financial literacy campaigns, anticipated to broaden its impact and insights across Malaysia.

By intertwining profound concepts with accessible technology, mySalam illustrates a quintessential example of how digital literacy campaigns can bridge knowledge gaps and cultivate a financially informed society.