Unveiling the True Cost of Passive Investing: A Hidden Risk?
Explore the hidden impacts of passive investing on market valuation and liquidity, as highlighted by Morten Springborg from C WorldWide Asset Management.

The allure of passive investing has grown immensely over the past two decades, offering investors a seemingly straightforward path to market exposure. However, as Morten Springborg of C WorldWide Asset Management points out, this ‘buy-at-any-price’ strategy may come with unforeseen consequences. In this in-depth look, we uncover the potential pitfalls of passive investing, exploring its impact on market dynamics, valuation distortions, and liquidity concerns.
The Allure and Growth of Passive Investing
Passive investing has been on a meteoric rise, capturing a significant share of the market. In the United States, passive investments dominate around 65%, as highlighted by Morten Springborg. This shift towards passive options such as ETFs has grown by two to three percentage points annually over the last 20 years. But what happens when passive investments eclipse active participation?
The Impact on Valuation and Liquidity
The core issue lies in the automatic nature of passive investing; there’s no evaluation—it’s merely purchasing at any prevailing price. This absence of valuation discussions distorts liquidity and market valuation. Recent research cited by Springborg reveals that a 1% purchase in the market from passive inflows can elevate stock prices by 5%. Such significant impacts raise concerns about the stability and true value assessment within the market.
Larger Companies Feeling the Strain
As passive flows continue to dominate, larger companies are particularly impacted by distorted price-earnings multiples. Apple, for example, sees disproportionate market reactions compared to smaller entities like Clorox. With its day-to-day liquidity dramatically overshadowed, Apple’s market stability becomes reliant on passive investments, leading to an unstable equilibrium.
The Concentration Conundrum: Who Benefits?
Interestingly, while passive investing offers cost-effective access to broad markets, its supposed diversification may now be misleading. Despite owning shares in multiple companies, the concentration on top-tier firms, often labeled the ‘Mag Seven,’ poses a risk for true diversification. As the boomer generation retires and market inflows potentially decrease, the sustainability of this current state comes into question.
Rethinking Diversification and Global Exposure
For investors seeking genuine diversification, Morten Springborg advises looking beyond the conventional S&P 500 ETFs. An equal-weighted ETF might offer a healthier balance. Additionally, revisiting global exposure beyond American markets could provide better long-term stability. As Springborg suggests, the U.S. markets, though currently dominating global equity capitalization, may not reflect a sustainable future trend.
In conclusion, while passive investing provides easy access to market participation, it may come at a hidden cost of misrepresenting true market dynamics. Considering alternative strategies and diversifying horizons might be wise moves for informed investors. According to Investment Executive, understanding these nuances can indeed prevent potential pitfalls in the landscape of global investing.